In Finland's Lapland, at the edge of the Arctic Circle, a new forest is rising — the first forest in the world named and registered in honor of Trammell S. Crow, certified to sequester 13,000 tonnes of CO₂.
In December 2025, Finnish carbon sink company Carboreal announced a landmark partnership with The Environmental Xperience at EarthX, founded by Dallas philanthropist Trammell S. Crow. Together, they are establishing the EarthX Forest — a new boreal climate forest on former peat fields in Rovaniemi, Lapland, Finland.
The site was previously a significant source of CO₂ emissions. Former peatland farms — when drained for agriculture — release ancient stores of carbon back into the atmosphere. By returning these fields to living boreal forest, the project transforms a carbon source into a carbon sink, locking away an estimated 13,000 tonnes of CO₂ over the project's lifetime.
In recognition of his decades of environmental leadership, the new forest has been officially named after Trammell S. Crow and registered in the Finnish property registry under his name. The forest is legally protected for a minimum of 70 years.
"This is not a symbolic gesture — we are creating real carbon-sequestering forest. This collaboration is a cross-border climate act based on measurable and transparent impact." — Salomo Vilén, CEO, Carboreal
Rovaniemi, Lapland, Finland
Trammell S. Crow is a Dallas, Texas-based businessman, philanthropist, and founder of EarthX — the world's largest annual environmental event, drawing over 177,000 attendees, 2,000 environmental leaders, 700 exhibitors, and 450 speakers. EarthX convenes the global environmental community each year around Earth Day in Dallas.
In 2019, Crow received the prestigious Ellis Island Medal of Honor — an award previously given to Ronald Reagan, Joe Biden, Google CEO Eric Schmidt, and Nobel Peace Prize laureate Malala Yousafzai. He serves on the Board of Directors of Million Acre Pledge and has personally committed to protecting 250,000 acres of forest in Suriname.
The Environmental Xperience at EarthX offers personal and organizational carbon offset packages tied directly to the Trammell S. Crow Forest. Starred packages include a Carboreal match — doubling your impact at no extra cost.
| Package | CO₂ Offset | Price | Ideal For |
|---|---|---|---|
| 🌱 Seed | 1 tonne | $40 | A single flight, personal commitment |
| 🌿 Branch | 4 tonnes | $95 | Average individual annual footprint |
| 🌲 Forest 2× Match | 14 tonnes* | $175 | Individual or small family |
| 🏢 Silver (Org) | 15 tonnes | $600 | Small organization |
| 🏅 Gold (Org) | 45 tonnes | $1,700 | Medium organization |
| 💎 Platinum (Org) 2× Match | 150 tonnes* | $2,500 | Large organization or event |
*Starred packages include a Carboreal match — they double your impact at no extra cost.
The Environmental Xperience at EarthX hosts The Rotary Xperience — a dedicated event connecting Rotary clubs with environmental innovation, carbon markets, ocean health, energy transitions, and the built environment. The EarthX Forest partnership with Carboreal was featured at EarthX with a dedicated Rotary Day program.
